VIV Mag Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo.
This is really cool stuff...BUT... the question I have is, "Will visual budgets for cover shoots or spreads that are currently $10 thousand suddenly increase to $50 thousand or way way more?" Certainly, time and expenses are much bigger on a moving production than a normal 5-setups-with-talent in a still studio. The cost for a still photo of a person running on the beach might be $5K but the same shoot in motion could easily reach $35 large. Given the current economic climate for just about every consumer magazine, I tend to doubt it. Maybe this will be reserved for special issues like Vogue's 840-page fall fashion doorstop. I certainly hope it will find much wider use.